California Peak Fitness
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About Our Program

California Peak Fitness allows health club owners to focus strictly on their core business of membership sales and club operations while significantly increasing their personal training revenue ‑ up to two and sometimes even three times the current net profit. All of this is done with no investment of time or capital from the club owner or staff! We assume all of the labor costs, operational costs, liability and other pain points that currently require your valuable time. We will pay you a guaranteed fee each month for the exclusive rights to sell personal training in your health club. This fee is based on several factors including the total membership basis, new members per month and the average household income for the area.

In order to ensure that the new or existing members receive the most appropriate training and nutrition program we provide a one hour introductory orientation to become familiar with their background, strengths, limitations and goals they would like to achieve. The following describes what we cover during this session in additional detail:

  • We have the member fill out a detailed questionnaire (which also acts as a liability waiver) to ascertain their health history, previous fitness history, current physical activity and roadblocks that have prevented them from achieving their goals in the past. After they have completed the questionnaire, they will receive a body composition test, which allows us to determine how long it will take each individual to reach their goals.
  • Next, we go over in detail what their goals are and then develop specific training programs and options that will be needed in order for them to reach their individual goals. This segment is very educational and is outlined in such a way that each member understands the reasons why they need to follow the prescribed routines and programs. We explain why they may have failed to reach their goals in the past and what they need to ensure they don?t repeat these mistakes. The goal of this phase is to get them excited and committed to doing things the right way in order to reach their goals and stay healthy for the rest of their lives!
  • Next, we take them through a tailored personal training session which typically focuses on using the proper form for each exercise and targets their "problem areas."
  • Finally we present them personal training programs offered by California Peak Fitness.

After they become a member, they are given a monthly fitness evaluation, so they can see their progress on paper! This also keeps the member very excited and motivated to keep up the good work!

The Key to our Success

Why our system is so successful is because we separate those who love sales from those who love training. In most cases in a gym, the trainers are responsible for generating their own leads and making their own sales all while having to service their existing members.

Our success is derived from the fact that we sit down with our employees to ensure that they are well suited for the position they are in. We look to find out what they are passionate about, where their expertise lays and where their career goals are and place them accordingly. This ensures that everyone on our team is providing the best service possible while having fun doing it.

The General Managers at the clubs are sales managers who are enthusiastic about sales. He or she will be trained by the best of the best in the industry! Our Vice President of Sales and our Regional Sales Directors train all of our General Managers. These individuals have a proven track record and a combined 20 years of stellar sales experience! We can hire and train someone from outside your organization, or if you already have someone in place or in mind for this position will start there. In either case, he or she will be taught every aspect of our successful system and will not be sent out on their own until they have the process (both sales and operations) mastered.

Your trainers will be thrilled that they will not be responsible for sales nor generating their own leads. Although, they are welcome to continue generating leads and will be paid handsomely by doing so, it is not a requirement in order to gain a full training schedule. This system allows the trainers to focus on their area of expertise, giving their members their undivided attention to design challenging workouts, nutrition plans and most importantly, provide motivation and extraordinary customer service.

The other main factor that sets our company apart from most other personal training companies is that our organization is structured like much larger corporations. We offer a true career path, full benefits and a 401k plan.